Product Placement

As part of my research work for my magazine i decided to research into product placement. I decided this would be beneficial as part of my research as it would allow me to see where it would be best to place my magazine in the current market.

I firstly started off by looking at the results of my questionnaire. I looked at 2 specific questions that would help me with the subject of product placement. I firstly looked at the question 'where do you buy your magazine from?' i gave 4 options and a other please specify. The options were 1) Supermarket 2) Convenient store 3) Subscribe 4) Online 5) Other. The most popular option was supermarket, therefore i will be selling my magazine in a verity of different supermarkets as my results showed this is where most people buy their magazines therefore it will sell best in this area of industry. I also looked at a question on price "what is the price that you would normally pay for your music magazine?' i gave 3 options and an other option. The most popular choice was £1.00-£1.50, therefore from these sets of results i will base the costing of my magazine around these figures, it also means that i feel i will place my magazine around other magazines that retail for this price as it will show consumers it sells for a good price.

I have also thought about where i will place my magazines regarding other magazines, as i feel this is an important factor to consider when thinking where to place my product in supermarkets. I will place my magazine with other existing music magazines, so that people/consumers that are interested in music magazines will be able to find my magazine easily. I have also thought about where abouts on the shelf i should place it. I feel the best place would be at the very begging of the isle as it would be spotted first and at eye level so its directly in front of their viewing point, catching their eye straight away.

When thinking about the placement of my product i feel it is important to think about the main rivals for my music magazine. I feel the biggest rivals would be other music magazines that are the same genre of music, for example NME and kerrang.

I have also encountered the distribution of my music magazine and have thought about how else i could sell it. I felt a good idea would be to sell online/subscriptions. This is a good idea as it will suit to my target audience as it was a popular choice in my music magazine questionnaire, also by allowing consumers to subscribe or read my magazine online it could reduce printing costs, and be more environmentally friendly as less copy's are being made therefore this may also appeal to consumers.

Finally i would think about the other leading magazines that would surround my magazine. I feel this is important to think about as i need to ensure my magazine stands out from other magazines that specialise in music, therefore i need to make sure my magazine stands out from all the other magazines making it eye catching and the one people chose to pick up and purchase.